I came across this video today in Brad Soulas' advertising blog. In the words of Brad:

SO, instead of counting down the days till the iphone hits stores, causing mass pandemonium, this piece by MTV gives us a countdown for the time left until we have done irreversible damage to good ole' blue/green. The production is stellar, the concept is great and the message, although daunting, is just right.

I couldn't put it much better myself.


note: the text in the video is a little hard to read at this size and resolution, so I copied it here:

Global warming's tipping point means that if we don't do something in the next 10 years . . . it will be too late to do anything at all.

So, there are just ____ days left to save the world.

[end]